Masai Imma Shirt - White

Every wardrobe needs a classic cotton shirt, and this timeless piece from Masai delivers effortless versatility season after season. The Masai 1011882 in crisp white is the foundation piece you'll reach for again and again.

Key Features:

Classic cut with a flattering, feminine silhouette
Rounded hemline for a polished finish
Long sleeves that can be worn fitted or rolled up for a relaxed look
Premium cotton fabric for all-day comfort
Timeless white shade that pairs with everything

Styling Ideas:

Wear it on its own with your favourite jeans for a clean, classic look. Layer it under a cosy knit with the collar peeking out for added dimension. Style it open over a simple tee or tank for an effortlessly chic layered outfit. However you wear it, this versatile shirt works beautifully from casual weekends to smart-casual occasions.

£79

Size XS S M XL

Colour White

Every wardrobe needs a classic cotton shirt, and this timeless piece from Masai delivers effortless versatility season after season. The Masai 1011882 in crisp white is the foundation piece you'll reach for again and again.

Key Features:

Classic cut with a flattering, feminine silhouette
Rounded hemline for a polished finish
Long sleeves that can be worn fitted or rolled up for a relaxed look
Premium cotton fabric for all-day comfort
Timeless white shade that pairs with everything

Styling Ideas:

Wear it on its own with your favourite jeans for a clean, classic look. Layer it under a cosy knit with the collar peeking out for added dimension. Style it open over a simple tee or tank for an effortlessly chic layered outfit. However you wear it, this versatile shirt works beautifully from casual weekends to smart-casual occasions.

Product measurements

Below you'll find approximate measurements for this style.

Inch Cm

Size	Bust	Waist	Hip
XSUK 8-10	34.6-35.4	28.3-29.1	37.0-37.8
SUK 10-12	36.2-37.0	29.9-30.7	38.6-39.4
MUK 12-14	37.8-38.6	31.5-32.3	40.2-40.9
LUK 14-16	39.4-40.2	33.1-33.9	41.7-42.5
XLUK 16-18	40.9-41.7	34.6-35.4	43.3-44.1
XXLUK 18-20	42.5-43.3	36.2-37.0	44.9-45.7

Size	Bust	Waist	Hip
XSUK 8-10	88-90	72-74	94-96
SUK 10-12	92-94	76-78	98-100
MUK 12-14	96-98	80-82	102-104
LUK 14-16	100-102	84-86	106-108
XLUK 16-18	104-106	88-90	110-112
XXLUK 18-20	108-110	92-94	114-116

How to find your size

Please use a measuring tape and take the measurements directly on your body. Make sure the tape is positioned horizontally and lies snug against the body without being pulled too tight.

BUST
Measure around the fullest part of your bust, keeping the tape level all the way around. It should sit close to the body without pulling tight.
WAIST
Measure around the narrowest part of your natural waist. Keep the tape comfortably close — snug, but never tight.
HIP
Measure around the fullest part of your hips, ensuring the tape stays level and smooth against the body. Again, keep it close without tightening.

If you’re ever unsure between sizes, we’re always happy to help — choosing the right fit should feel just as lovely as wearing it ✨

100% cotton

Delicate machine wash

At EQ Woman, we take our responsibility seriously. From fair working conditions to thoughtful fabric choices, every EQ piece is created with care for the people who make it and the world we live in.

Our collections are produced with fair work for a fair wage at their heart. We choose natural fabrics wherever possible and, when durability or performance is needed, we thoughtfully incorporate recycled yarns.

Sustainability is a journey, and we’re committed to learning and improving with every season — always looking for better ways to create clothing that respects both people and the planet.